I think this is a very interesting book and a must read for all marketers. When opening, always end on a positive note. From Existing Clients to Loyal Clients Do you think it's a good idea to end on a positive note? Might as well start with it! Or better yet.

Paul tells in a very accessible way how our brains work and how you can structure stories in a way that suits the way we function as humans.

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No trailing translates to "Keep your distance for 2 seconds". Marketing for the Way People Behave The book Supercharging Your Story contains more examples of how you can use behavioral psychology to make your story more believable and convincing.

Don't dump trash here", "Don't get distracted by traffic" or "Don't forget to check out with your OV chip card". What should be done according to behavioral psychology? Rewrite the sentences in the imperative mood.

So "no" and "no" don't work for your brain. It's so hard. If you say you're not a liar, the denial is not true, it's "me" plus "liar". Denial is still widely used in communication, but not very effective for the reasons mentioned above.

Now, if I told you not to think about that big pink elephant, you would think about it. Denying something from a frame is actually the same as admitting something. Despite the word "no," connections are made in the brain and images are created immediately.

Avoid denying "Don't think about pink elephants." You know the phrase. This is a famous thought experiment that proves the framework works. Framing is also associated with denial in behavioral psychology.

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The aesthetic form of single sentences, slogans, and proverbs affects how content is judged. There is little doubt about the reliability of these well-crafted statements.

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Words are recognized and understood earlier, and messages are processed faster. Rhyming can even create the illusion of credibility. Power is in the pattern again.

What is the smallest pattern you can make? three. No matter where you apply it, three is the easiest mode of effective communication. 9. Rhyme Rhyming is good for your brain because it allows your brain to process information faster.

Why Those three magic powers penetrated into the primordial spirit. Humans are born to process information through instinctive pattern recognition. If you want to communicate very effectively, you have to make the schema as small as possible.

Also, with simple text, readers will follow your request 25% more often. 8. Pursue the magic of the three People are accustomed to the "three views".

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And since our brains would rather be lazy than tired, it would be wise if you could save up to 60% of your reading time with simple text.

It's not something you want to ignore, as 2.5 million Dutch people over the age of 16 have difficulty reading and writing. Simple writing means choosing the words most people use.

This is similar to storytelling. A good story also has a logical structure that is easy to identify and maintains focus. 7. Use simple language Simple language is good for the brain because everyone can process it easily.

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