这些家庭几乎总是由一个爸爸、一个妈妈、两个孩子和一条狗组成。 任何与您的期望背道而驰的事情都会引起您的注意。所以越是颠覆性的东西，它就会变得越有趣。人们天生就需要找出某事是威胁还是积极的发展。

在可预测的模式中识别变化或新事物是一项重要技能。人们注重“不同和新”而忽略“相同”。例如，Zwitsal 对此做出了很好的反应。他们讲述了两个爸爸带着孩子的故事。这样的事情（不幸的是）在一个充满家庭的商业广告中仍然很明显，

新的是你还不知道的东西。而你不知道的，这需要注意。我们人类需要了解和理解某事，才能确定某事是否构成危险。 另请阅读： 神经营销：媒体对我们大脑的真正影响[研究] 大脑密切关注模式，并很快学会忽略任何常规、重复和可预测的事物。

人物形象，尤其是面孔，会立即引起人们的注意。这同样适用于动物，因为它们既可以作为食物来源，也可以威胁生命。因此，当您看到动物时，它会引起您的注意。

和r 称这为您的故事增光添彩。你如何在实践中做到这一点？10个提示： 1. 引起注意 感官信号立即提供注意力和行动。这种生存机制让你的反应比你的大脑想象的更快。视觉触发器与爬行动物的大脑有快速有效的联系。

可以做某事，将系统 2 留给它。因此，大脑主要选择阻力最小的路径。 营销传播中的行为心理学 通过了解大脑如何工作以及人们做出决定的方式，您可以使您的营销传播更具说服力。

系统 2 较慢、理性且有意识。需要时间思考。它寻求事实和证据，并权衡利弊。这会消耗葡萄糖；这些是为你的大脑提供能量的糖。因此，系统 2 与其说是累不如说是懒惰。如果系统

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系统思维：与其懒惰不如说累 另一种理解这一切如何运作的方法是系统 1 和系统 2 思维的理论，或无意识和有意识的思维。您可以说系统 1 由爬行动物和哺乳动物的大脑组成，

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更大的群体生活在一起，这些群体发展成为定居在固定地点的生活社区。这些变化需要新的素质，如抽象思维、推理和计划来发展。我们也将这种思维称为理性思维，换句话说：你的思想。

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